Running a business is much like having a child you devote a large amount of time, energy and resources to ensure your business continues to grow and flourish. As with any child you expend these commodity’s because you want your children to have the best opportunities in life. You want the same opportunities for your business therefore it is important to assess the stage of your businesses life cycle and spend you resources accordingly.
It is so important in your personal life and in business to build new relationships and to continue to grow and nurture the relationships you already have. I meet with other small business owners daily and have identified a number of key elements to maintaining a good relationship with your suppliers and your customers.
There are many different ways of generating new business and getting new clients. To name just a few; there is advertising, sponsorship, SEO marketing, cold calling or attending networking events. Each of these strategies have their pros and cons and it can be difficult to identify which strategy is going to be most effective for you. However one of the most effective, and often overlooked strategies is through referrals.
